New Oriental Education Operates Bilingual Livestream E-Commerce
According to Huitun Data, the number of viewers of “Oriental Selection,” the official livestreaming room of Chinese private tutoring institution New Oriental Education, reached 12.746 million on June 11, and the daily gross merchandise volume was 21 million yuan ($3.12 million), ranking sixth on Douyin.
On December 28, 2021, New Oriental…
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