Not a Fail: A Pivot in Localization Strategy is Behind McDonald’s Chinese Burger and KFC’s Hot-dry Noodles

In China, KFC has been selling the Wuhan delicacy reganmian (left), or hot dry noodles, while McDonald’s has been selling roujiamo (right), a Shaanxi street-food staple. (Source: KFC, McDonald’s)

Customers in China craving a Big Mac at McDonald’s today might have to do a double take at the menu to make sure they’re at the right place.

Head-scratching item…