Perfect Diary’s Parent Yatsen to Acquire Eve Lom in Pursuit of A Multi-brand Strategy
Perfect Diary’s parent company Yatsen Group unveiled plans to buy Eve Lom, a UK prestige skincare brand, kicking off a strategic shift for the Chinese beauty unicorn.
On Tuesday night, Yatsen Group announced that it has entered into a definitive agreement to purchase a majority stake in Eve Lom from Manzanita Capital, the London-ba…
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