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Perfect Diary’s Parent Yatsen to Acquire Eve Lom in Pursuit of A Multi-brand Strategy
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Perfect Diary’s Parent Yatsen to Acquire Eve Lom in Pursuit of A Multi-brand Strategy

Mar 04, 2021
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Perfect Diary’s Parent Yatsen to Acquire Eve Lom in Pursuit of A Multi-brand Strategy
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(Source: Yatsen Global)

Perfect Diary’s parent company Yatsen Group unveiled plans to buy Eve Lom, a UK prestige skincare brand, kicking off a strategic shift for the Chinese beauty unicorn.

On Tuesday night, Yatsen Group announced that it has entered into a definitive agreement to purchase a majority stake in Eve Lom from Manzanita Capital, the London-ba…

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