Pinduoduo Launches Monthlong Campaign to Promote Reading
Pinduoduo is giving out 50 million yuan ($7.7 million) to encourage book purchases on the e-commerce platform as part of its “Duo Duo Reading Month” campaign to promote reading.
The company began donating funds on April 15, which will be used to lower prices for classic titles and best-selling books including “The Records of the Grand…
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