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Reversing Beauty Ideals: Men’s Grooming Market Thrives in China
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Reversing Beauty Ideals: Men’s Grooming Market Thrives in China

Dec 10, 2020
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Reversing Beauty Ideals: Men’s Grooming Market Thrives in China
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(Source: China Film Insider)

For many men, the simple act of walking into a store to shop for grooming products for themselves is loaded with embarrassment. Nevertheless, if beauty brands give up marketing towards men, their loss could be greater than the beauty industry’s gain.

China’s male grooming market has shown solid growth in the past few years. Ac…

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