Starbucks Steps Up Efforts to Compete for China Market Share

(Source: Starbucks)

Faced with pressure from competitors such as Luckin Coffee and Tims China, Starbucks, which has always been known for its reserved attitude towards China, has been changing its strategy for tackling the country’s domestic market.

In 1999, Starbucks opened its first mainland China store in Beijing. Different from its affordable image in…