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Tencent Games’ Honor of Kings Partners With Luxury Brand Burberry
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Tencent Games’ Honor of Kings Partners With Luxury Brand Burberry

Nov 06, 2020
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Tencent Games’ Honor of Kings Partners With Luxury Brand Burberry
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(Source: Tencent Games) 

Tencent Games has signed a partnership deal with British luxury brand Burberry to integrate and promote the company in its popular mobile game, Honor of Kings. The two companies will work together to integrate the brand into the game and promote it to its young “fashion-forward” demographic in China. 

Mars Hou, vice president of T…

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