Tencent Games’ Honor of Kings Partners With Luxury Brand Burberry
Tencent Games has signed a partnership deal with British luxury brand Burberry to integrate and promote the company in its popular mobile game, Honor of Kings. The two companies will work together to integrate the brand into the game and promote it to its young “fashion-forward” demographic in China.
Mars Hou, vice president of T…
Keep reading with a 7-day free trial
Subscribe to Pandaily to keep reading this post and get 7 days of free access to the full post archives.