The Business of “Blind Boxes”: What does Pop Mart’s Prospectus Reveal?

(Source: parccentral)

As China’s fastest-growing toymaker, Pop Mart International Group announced today that the company is planning to sell 135.7 million new shares to global investors, of which 16.3 million shares will be offered publicly in Hong Kong and approximately 119.4 million shares will be offered internationally in four days. The average share…