TikTok Saw $2.3 Billion in Consumer Spending in 2021, Up 77% Annually

(Source: Cepymenews)

Users spent approximately $2.3 billion last year on ByteDance’s popular video-sharing app TikTok, according to data published on January 13 by Sensor Tower. This figure, which includes transactions made on the iOS version of TikTok’s mainland Chinese counterpart app Douyin, corresponds with 77% year-on-year growth – up from $1.3 bill…