URBAN REVIVO to Open New London Store as Global Expansion Accelerates
International fashion apparel brand URBAN REVIVO (UR) will open its new store in London this Saturday, May 3. Located on 8-12 Neal Street in Covent Garden—a vibrant hub of culture and commerce in the UK capital—the prime location places UR alongside leading international fashion brands and sought-after emerging labels.
Spanning 515 sqm, the new store reinforces UR’s commitment to the European market with approximately 60% of the store's products from collections led by UR's London-based European Design Center, featuring styles, silhouettes, and fabrics tailored for the European market.
On May 2, the brand will collaborate with more than 100 emerging London-based DJs, artists, and content creators to host a pre-opening event on the eve of the launch. Based on the URBAN RENAISSANCE theme, the grand opening will bring to life UR's vision of a summer fashion revival in London. The opening will be supported by a series of interactive promotional activities designed to enhance brand awareness and connect with London's fashion community.
“This opening transcends a conventional store launch—it's a curated fusion of art, fashion, and community,” said Vivian Chen, CEO of UR International. “We're thrilled to introduce URBAN REVIVO's vision to London and become an active part of the city's vibrant and world-renowned fashion scene.”
The new Covent Garden store is set to join a rapidly growing portfolio of more than 400 UR stores worldwide as the brand continues to emerge as a major player in the global fashion industry. Helping to power this growth are UR’s world-class, in-house design capabilities led by a team of over 500 specialists based in dual global design hubs in London and Guangzhou. Through these design hubs and a vertically integrated supply chain, UR operates an industry-leading production cycle that is capable of bringing designs from concept to retail shelves in as little as ten days.
“London's influential role as a global fashion trendsetter makes the UK a pivotal strategic market for UR,” said Leo Li, CEO and Founder of UR. “Following our New York debut earlier this year, the opening of our London flagship marks another international milestone that reinforces UR's position in the global fashion landscape. We hope our success in the UK will demonstrate the strength of our brand and add momentum to our ongoing global expansion. Further to the Covent Garden store, we will have a second London location opening soon, with plans to enter global capitals of fashion like Hong Kong, Tokyo, and other cities worldwide in the near future.”