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Xiaohongshu, Source of Lifestyle Inspiration for Chinese Youth, Is Walking Fine Line between Commercial Success and Sense of Community
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Xiaohongshu, Source of Lifestyle Inspiration for Chinese Youth, Is Walking Fine Line between Commercial Success and Sense of Community

Dec 31, 2021
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Xiaohongshu, Source of Lifestyle Inspiration for Chinese Youth, Is Walking Fine Line between Commercial Success and Sense of Community
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Leveraging its position as a grass-planting resort and existing e-commerce infrastructure, Xiaohongshu shifted its focus to providing marketing solutions for brands and helping them complete a “closed loop” from advertising to retailing. (Source: Xiaohongshu)

At a Lady M boutique in the eastern city of Nanjing, Ingrid Liang stared at a stunning array of …

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