Xingji Meizu Expands Internationally with Product Launch in Middle East
Xingji Meizu, a Chinese consumer electronics brand backed by automaker Geely, officially entered the Middle East market on April 13 with a broad portfolio of smart devices powered by AI and designed for global users. The launch event in Dubai marks a significant step in the company’s overseas expansion strategy, as it looks to compete with established international players in smartphones, wearables, and AI-driven personal electronics.
The product lineup showcased at the event included several flagship devices:
The Meizu 21 and Meizu Note 22 smartphone series, featuring high-performance processors, AMOLED displays, and tightly integrated AI features.
A new, lightweight AI-first smartphone model called Meizu Lucky 08, designed to offer a minimalist but intelligent mobile experience.
Smart wearables including StarV Air2 wireless AR glasses, StarV View for immersive visual applications, and the StarV Ring2, a smart ring that functions as a health tracker and gesture-based controller.
Xingji Meizu stated that the company is now distributing products in over 30 countries spanning Asia, the Middle East, Latin America, and Europe. This global rollout comes just two years after Geely acquired Meizu and repositioned the brand under the newly formed Xingji Meizu Group, combining Meizu’s mobile hardware expertise with Geely’s ambitions in smart mobility and AI ecosystems.
The group’s vision goes beyond phones. In its Dubai announcement, the company emphasized that it is building a “Human x AI x Device” ecosystem, where hardware, software, and cloud AI services converge to deliver deeply personalized, intuitive user experiences. This includes features like real-time translation, contextual voice interaction, multi-device connectivity, and integration with Geely’s in-car systems.
The international launch also reflects growing confidence among Chinese tech brands in their ability to innovate for the global stage — moving beyond low-cost hardware to offer value through AI, user-centric design, and ecosystem coherence. The Meizu 21 and Lucky 08 models, in particular, are expected to compete directly with mid-range offerings from Samsung, Xiaomi, and OnePlus in emerging markets.
As AI-native design becomes the next battleground for mobile device makers, Xingji Meizu’s strategy echoes that of companies like Humane and Rabbit — betting on a future where lightweight, wearable, and voice-first interactions replace screen-dominated experiences.
The Dubai launch is only the beginning. Xingji Meizu plans to announce further regional partners and retail channels in the coming months, signaling that its international ambitions are not a one-off experiment but a sustained campaign to establish the brand globally.
