Chinese interactive e-commerce platform Pinduoduo Inc. signed a memorandum of understanding with the Royal Danish Consulate General in Shanghai on Thursday.
Through this partnership, Pinduoduo hopes to introduce more high-quality Danish products to Chinese consumers, said Andre Zhu, senior vice president of Global Affairs at Pinduoduo.
“At the same time, we hope to introduce our fun, interactive and dynamic shopping platform to more Danish businesses and become a trusted partner that adds value and provides insights to their online strategy.”
The signing ceremony took place on the opening day of the third China International Import Expo (CIIE).
The event, which ends on Nov. 10, has attracted many Fortune Global 500 corporations and leading firms in relevant sectors. Both online and offline exhibitions will be arranged and open for visitors to check out.
During the expo, consumers can buy the products exhibited by the Danish pavilion on Pinduoduo’s platform.
“The CIIE is one of the most important trade events for Danish businesses in China,” said Thomas Østrup Møller, Ambassador of Denmark to China. “We believe that through participating in the Expo and the cooperation with Pinduoduo, Denmark’s high-quality food products can better serve Chinese consumers.”
The Danish consulate in Shanghai took part in a livestream with Pinduoduo in June, promoting well-known Danish brands such as cookie maker Kjeldsens, jewelry manufacturer Pandora and outerwear clothing brand RAINS.
Zhu said the cooperation with Denmark also serves as a showcase of Pinduoduo to establish connections with brands all over the world.
Last year, Pinduoduo started its cross-border e-commerce business and has made progress in connecting overseas brands and products to Chinese consumers.