Gadgets

R&D Cost of Camera Sensor in Xiaomi 12S Ultra Reaches $15M

Jun 29, 2022, 19:01pm2022/06/30 14:49:15 Pandaily

Beijing-based consumer electronics firm Xiaomi<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder /> has been continuously promoting its upcoming 12S smartphone series. Lei Jun, Chairman and CEO of the company, posted online on Wednesday, saying: “Xiaomi<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder /> 12S Ultra uses customized Sony IMX989 camera sensor with a complete 1-inch size. This is the top of mobile phone imaging hardware at present.”

(Source: Xiaomi<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder />)

Lei said that compared with the iPhone 13 Pro Max, the photosensitive area of Xiaomi<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder /> 12 Ultra increased by 172%, the photosensitive ability increased by 76%, the photographing speed increased by 32.5%, and the starting speed increased by 11%.

In addition, Lei said that he had received a congratulatory email from Sony, which mentioned that Sony IMX989 was “jointly developed by Xiaomi<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder /> and Sony.” The Xiaomi<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder /> Camera Department participated in specification definition and some design and verification work of the IMX989.

(Source: Xiaomi<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder />)

SEE ALSO: Xiaomi 12S Smartphone Series to Debut July 4

He revealed that the development cost of IMX989 was $15 million, and that Xiaomi<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder /> and Sony each were bearing half of it. Xiaomi<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder /> 12S Ultra will be the first imaging flagship equipped with IMX989 for mass production and sale. After Xiaomi<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder />, the sensor will be opened to domestic companies to jointly promote the progress of mobile imaging.

Xiaomi<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder />‘s strategic imaging upgrades and new product launch event will be held at 7:00 pm on July 4. During this time, the Xiaomi<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder /> 12S series will be officially released.

The new series includes the Xiaomi<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder /> 12S, Xiaomi<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder /> 12S Pro and Xiaomi<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder /> 12S Ultra. According to previously leaked information, all three models of the Xiaomi<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder /> 12S series will adopt a Qualcomm Snapdragon 8+ Gen 1 chipset, and the Xiaomi<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder /> 12S Pro will also have a Dimensity 9000 version.