Chinese smartphone manufacturer realme said on August 5 that it would release the 5G version of its realme 9i smartphone at 11:30 am on August 18.
According to official product posters, a rectangular rear multi-camera module has been installed on the upper left corner of the model’s back, while the brand logo is located on the lower left corner. The realme 9i 5G is equipped with a MediaTek 810 chip, with a triple-camera module at the rear. It is available in three storage versions – 4GB + 64GB, 4 + 128GB and 6 + 128GB – and with three colors: black, gold and blue. It is estimated that the price will be less than 15,000 Indian rupees ($189).
In fact, the company had previously launched a smartphone model named the realme 9i 4G in overseas markets, which was also targeting the mid-market segment. It was equipped with the Qualcomm Snapdragon 680 and sold at about 13,499 rupees ($170). The realme 9i 4G featured an FHD+ screen and supported a refresh rate of 90Hz.
In April this year, the company launched the realme 9 4G in India, which was equipped with the Qualcomm Snapdragon 680 and sold at about 17,999 rupees ($226). The realme 9 4G was equipped with a 6.4-inch FHD+ AMOLED screen with a resolution of 1080 × 2400, supporting a 90Hz refresh rate, 360Hz touch sampling rate, 409 PPI and the screen ratio of 90.8%. It also adopted the fifth-generation Corning Gorilla Glass with a peak brightness of 1000 nits.
The model featured a built-in 5000mAh battery, supporting 33W fast charging, with its size of 160.2, 73.3 and 7. 99 mm, and it weighed 178 grams. The rear triple-camera module included a 108MP main camera, an 8MP ultra-wide lens, a 2MP macro lens and a front 16MP lens.
Chase Xu, the vice president of realme, recently spoke about the rapid rise of the company as a startup, said that it was first attributed to its “asset-light strategy,” which was mainly reflected in three aspects: sales links, decision chains and market channels.
Regarding the firm’s rapid expansion, Xu pointed out that localization was another important reason. The firm would quickly build a local team and jointly create products with local core channels. Although the overall strategy of the brand was consistent all over the world, the team would still carry out fine-tuning to adapt to different markets. For example, in Southeast Asia, products will be more fashionable, while in China, they will be related to the Chinese style and e-sports competition. Chase Xu said that in the next three years, the firm aims to form another 15 million-dollar market on the basis of stabilizing the two major markets of China and India.