SHEIN Officially Announces Its Entry into the Colombian Market

According to the Economic and Commercial Office of the Chinese Embassy in Colombia, the Chinese cross-border e-commerce fashion brand SHEIN has officially announced its entry into the Colombian market.

According to statistics from the Colombian E-commerce Association (Ccce), the national online transaction volume in Colombia reached 15.4 trillion pesos (approximately 3.7 billion USD) in the first quarter of 2024, an increase of 1.73% year-on-year; the number of online transaction orders reached 93 million, a year-on-year increase of 6.65%. After SHEIN enters the Colombian market, it will provide users with integrated services such as online payment, free delivery, and virtual shopping malls.

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