Smart TV Giant Skyworth Enters E-cigarettes Industry
On Thursday, an online recruitment poster circulated on Chinese social media showing that Skyworth Health released three job postings: ID designer, structural engineer and foreign trade business manager. The poster seemed to emphasize experience in the e-cigarette industry.
According to the online recruitment platform, the company was promoting jobs that entail previous experience in the industry. One of thepost requirements included the description of “Overseas Promotion Specialist” with “more than one year’s overseas promotion experience in e-cigarette industry is preferred” clearly stated.
Chinese commercial information platform Tianyancha shows that Skyworth Health was established on December 16, 2021 with a registered capital of 10 million yuan ($1.58 million). Its licensed projects include the import and export of e-cigarettes and nicotine for e-cigarettes, in addition to the retail and wholesale of e-cigarettes.
Skyworth Health’s major shareholder is Skyworth Group Intelligent Equipment Co., Ltd., and its second largest shareholder is Shenzhen Zhiying Technology Co., Ltd., holding 55% and 45% respectively. The former is a subsidiary of Skyworth Group, while the latter’s main business is electronic cigarettes, and its products have been sold to more than 60 countries and regions around the world.
With the saturation of the color TV market, Skyworth Group has entered into new fields in recent years. In 2018, Skyworth formally put forward the “1334” strategy at the company’s 30th anniversary. Among them, “1” refers to realizing 100 billion yuan revenue, and “4” refers to building four major sectors, including: multimedia, intelligent electrical appliances, intelligent system technology and a modern service industry. But Skyworth’s revenue in recent years is still only around 40 billion yuan.
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In January 2020, Skyworth announced the establishment of Skyworth RGB Electronics Co., Ltd. to formally enter the photovoltaic industry. Skyworth, which spans many industries, urgently needs to find new growth opportunities if the company wants to remain viable in the current market atmosphere..
