On March 17, OPPO announced that OPPO and Zhejiang Satellite TV will jointly hold the OPPO R15 series release ceremony at 8 p.m. on March 31.
In the first half of this year, Chinese markets will see a wave of full-screen mobile phones with the notch design. Major Chinese mobile phone manufacturers, including Huawei, OPPO and Vivo have all shifted from last year's 18:9 full-screen phones to this year's full-screen mobile phones with notch, and ultimately to real full-screen mobile phones.
Xiaomi held 12 conferences last year and released 10 mobile phones, each accompanied by heated discussion.
Huawei's new flagship P20 (code-named Emily or EML-L29) has appeared on the Geekbench website ten days in advance of its press release conference.
On March 12, Huawei off-shoot Honor released the 7C mobile phone priced at 899 yuan ($143), equipped with dual-cameras. Ming Zhao, president of the Huawei Honor Brand, announced Honor's most recent achievements at a press conference.
Although the Huawei P20 Lite will not be released until March 27, the Chinese version, the Huawei Nova 3e will debut soon. Recently, promotional posters and photos of the Nova 3e, as well as Huawei's internal training materials of the Nova 3e, have been released online.
On March 10, industry sources said that Lenovo Group's Motorola Mobile may lay off half of its Chicago headquarters employees. This clouds the future of its modular smartphone project.
Samsung has been increasingly underperforming in market share, customer attraction, and brand awareness. As Samsung releases the S9 for pre-sale earlier this week, the company is becoming more marginalized in China.
Meizu announced that the Meizu E3 release will be held at the National Convention Center on March 21.
At the Mobile World Congress, Chinese smartphone manufacturer Vivo presented a brand-new full-screen mobile phone named APEX. On March 5, Vivo formally introduced APEX at an exclusive media conference at the Hangzhou New Technology Institute.
Huawei will unveil its P20 series, including the P20, P20 Pro, and P20 Lite, at its release conference on March 27. The P20 Lite appeared in Vodafone's March catalog with all specifications released.
Although the US government has been restricting the market entry of China's leading smartphone manufacturer Huawei in the name of "information security", other Chinese smartphone manufacturers still try to enter the U.S. market.
The latest market research data show that among the top 10 best-selling smartphone brands in India in Q4 2017, all except Samsung are Chinese manufacturers, whose total market share exceeds 50 percent.
The 2018 Mobile World Congress (MWC) is now underway in Barcelona, Spain. ASUS CEO Jerry Shen unveiled the Taiwanese tech company's latest flagship smartphones series, including the ZenFone 5, 5Z and 5 Lite.
The Indian market is where China's smartphone manufacturers perform best with regards to internationalization. The Indian smartphone market grew by 14 percent last year, more than any other country. Chinese brands made up 53 percent of smartphone sales, according to the latest foreign media news.