Star CM and Unitree Form Joint Venture to Develop Consumer IP Robots; Shares Surge Over 20%
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Hong Kong-listed Star CM soars 15.6% after announcing a joint venture with Unitree to develop consumer IP robots, backed by $16.6 Million in recent orders and global entertainment IP expansion.
Related news：Unitree Launches Next-Generation Bionic Humanoid Robot — Unitree H2
On November 12, Hong Kong–listed “Jay Chou concept stock” Star CM (06683.HK) saw its share price soar over 20% in afternoon trading, closing up 15.59% at $1.23 as of 1:08 P.M. The surge followed the company’s announcement of a joint venture with robotics firm Unitree to co-develop consumer-grade IP robots.
According to the announcement, Star CM’s wholly owned subsidiary Xingchuangyi (Kunshan) Entertainment Co. and Beijing Lingyi Technology Co. (a wholly owned subsidiary of Unitree) have jointly established Yuxing Entertainment Technology Co., with each side holding a 50% stake. The new company will have exclusive rights to develop, sell, and operate artist-themed IP robots and related products, including quadruped pet robots and humanoid performance robots.
Under the partnership, Star CM will handle IP planning, design, AI interaction, celebrity licensing, content production, and marketing, while Unitree will focus on robot design, production, and technical R&D. The joint venture marks a major milestone since the two companies announced a strategic collaboration in July.
Recently, Star CM has secured orders totaling over $16.6 million for 6,000 quadruped robots and invested in Korean entertainment agency Galaxy, which represents stars like G-Dragon and Kim Jong-kook. Analysts say the company is seeking new growth momentum by merging robotics and entertainment IP. Star CM noted that the partnership with Unitree will combine technological innovation with creative content, driving the growth of intelligent entertainment ecosystems.
Source: 21jingji
