Starbucks took another step toward evolving the digital customer experience for customers in China on September 18 by cooperating with Chinese e-commerce giant Alibaba and launching a smart speaker capable of ordering coffee delivery by voice.
With the integration of its menu into Alibaba
SEE ALSO: Best Smart Speakers to Buy in 2019
The launch of the new service marks the one-year anniversary of Starbucks and Alibaba
“We are thrilled to provide our cutting-edge Artificial Intelligence technology through Tmall Genie to serve Starbucks digitally-savvy customers in China,” said Miffy Chen, general manager at Alibaba
Starbucks Rewards members will soon also be able to receive personalized recommendations when using voice commands to place orders that are tailored to previous order preferences and popular items from Starbucks’ seasonal menu for a more personalized experience.
“We are focused on ensuring that Starbucks voice ordering is truly personal, and we look forward to offering our customers more convenient moments and new opportunities to engage with Starbucks on a single integrated platform as they move throughout the day.” said Molly Liu, vice president and general manager, Digital Ventures, Starbucks China.