∗xiaohongshu Archives

Chinese Social Media App Xiaohongshu Integrates Conflux as Permissionless Blockchain

With more than 200 million monthly active users, Xiaohongshu, a Chinese lifestyle-based social media platform, has integrated Conflux Network as a permissionless blockchain within the app.

Chinese Social Media App Xiaohongshu Now Focusing on Videos

Chinese lifestyle-sharing app Xiaohongshu has recently undergone an update, replacing the shopping section in the second column of the homepage with a new videos section, indicating the increasing importance of the medium.

Life-sharing Platform Xiaohongshu Launches One-stop Advertising Service Platform

In order to help the brands on its platform reach their target users in a much more efficient and productive way, Xiaohongshu, a life sharing platform in China, launched a one-stop advertising service platform named "Spotlight" on Saturday.

Life-sharing Platform Xiaohongshu Releases Community Guidelines for Businesses

Xiaohongshu, a life-sharing platform, released on Friday a set of Community Guidelines for Businesses, setting out a code of conduct for merchants and brands to keep the platform an authentic space with transparent engagement.

NetEase Launches Video-Based Social Media Site Biying

Hangzhou-based internet technology firm NetEase has recently launched what has been referred to as an "emotional video interactive product" called Biying.

ByteDance’s Lemon8 Exceeds One Million Downloads in Japan

At the beginning of 2020, TikTok's parent company ByteDance launched Lemon8 (formerly known as Sharee) in Japan. The product has been downloaded more than one million times at present.

Xiaohongshu Sues Three False Promotion Platforms

Xiaohongshu, a lifestyle sharing platform, announced on Friday that it has formally filed lawsuits against three platforms, including Yunmeiyi, Qunliang and Shengshi Qilin.

China Sees Applications for 16,000 Metaverse Trademarks

China National Intellectual Property Administration said that it has received about 16,000 trademark applications related to the metaverse in Chinese and English in its trademark database.

China’s Ski Hype: Trendy on Social Media, Drab at Outskirts Resorts

The ski industry boom is real in China, but skiing is not always as glamorous as represented on social media. A significant proportion of China's skiers had their hands-on experience in semi-professional resorts often located in the outskirts of China's third-tier cities.

Olympics Spur Searches for Winter Sports Posts on Xiaohongshu

According to data recently released by Xiaohongshu, a lifestyle sharing platform, since the Winter Olympics started in January, the number of posts on the platform containing the keyword "skiing" has increased by 232% year-on-year.

Social Platform Xiaohongshu Releases Digital Collections

Xiaohongshu, a Chinese social platform, recently launched a digital collection platform called "STEP INTO R-SPACE", and released dozens of titles. Aside from the latest online collections, all others have been sold out.

Sports Company SnowyOwl Tech Secures Second Round of Financing in Six Months

SnowyOwl Tech, a sports technology company, has completed another two rounds of financing, Angel investing and Angel + investing, with a cumulative amount worth tens of millions of yuan.

Xiaohongshu, Source of Lifestyle Inspiration for Chinese Youth, Is Walking Fine Line between Commercial Success and Sense of Community

As one of China's fastest-growing social shopping platforms, Xiaohongshu is trying to develop a sustainable business model which realizes genuine profits while maintaining the authenticity of its content as well as users’ desire to engage and share.