[{"_1":2,"_86":-5,"_87":-5},"loaderData",{"_3":4,"_6":7},"root",{"_5":-5},"user","routes/tag.$slug",{"_8":9,"_75":76,"_83":78,"_84":62,"_85":63},"posts",[10],{"_11":12,"_13":14,"_15":16,"_17":18,"_19":20,"_21":22,"_23":24,"_25":26,"_27":28,"_29":30,"_31":32,"_33":34,"_35":-5,"_36":37,"_38":39,"_49":50,"_68":69,"_70":71,"_72":73,"_74":32},"documentId","hupq19ckgfhofm0umbdpwsq6","title","Top Livestream Salesman Li Jiaqi Records $1.7 Billion in Sales in First 11.11 Livestream, Viya Follows","slug","top-livestream-salesman-li-jiaqi-records-1-7-billion-in-sales-in-first-11-11-livestream-viya-follows","excerpt","Taobao's anchor sales list showed that the final sales of Chinese livestream salesman Li Jiaqi on the first live-streaming event of this year's 11.11 Shopping Festival reached 10.653 billion yuan ($1.7 billion).","content","\n

Taobao's anchor sales list showed that the final sales of Chinese livestream salesman Li Jiaqi on the first live-streaming event of this year's 11.11 Shopping Festival reached 10.653 billion yuan ($1.7 billion), followed by two other female anchors, Viya and Xueli, totaling 8.252 billion yuan and 930 million yuan respectively.

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According to data provided by Taobao, on Wednesday evening, a total of 439 products were put on shelves in Li Jiaqi's live-streaming studio, with an estimated sales volume of 36.158 million, making him the top salesman in the field.

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This year, the pre-sale time of the 11.11 Shopping Festival was set at 8:00 p.m. which is prime time for most consumers to watch live-streaming and place orders. The live-streaming studios of Li Jiaqi and Viya began broadcasting on Wednesday afternoon. As of 11:00 p.m. last night, the number of viewers in their studios exceeded 200 million, and their half-day live-streaming sales even exceeded the annual turnover of most listed companies.

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From 4 pm to 8 pm, Viya introduced 341 products in 4 hours, with an average of 42 seconds, while Li Jiaqi introduced 252 products in 4 hours, with an average of 42 seconds for each product.

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Since the explosion of live-streaming e-commerce around 2018, Li Jiaqi and Viya have become the best two salesmen in China. Discussion about who is the best can become heated.

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During the 618 Shopping Gala this year, Viya reached the top spot due to excellent sales volume, followed by Xueli and Li Jiaqi, leading some to doubt Li Jiaqi's status.

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According to Tianyancha's data, there are currently 58,000 live-streaming e-commerce companies in China, of which 55,000 have been established in the past five years. The number of newly registered live-streaming firms has soared in 2020 to 19,000. In terms of regional distribution, Guangdong Province has 9420 enterprises related to live-streaming e-commerce, followed by 9089 in Zhejiang Province.

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Tag: #11.11 Shopping Festival

Top Livestream Salesman Li Jiaqi Records $1.7 Billion in Sales in First 11.11 Livestream, Viya Follows