advertising Archives

Temu’s Advertisement Appeares in the Super Bowl, Costing $230,000 Per Second

Temu has invested heavily to broadcast advertisements during the Super Bowl and provide millions of dollars' worth of giveaways, hoping to continue driving its sales growth in the US.

Apple Halts Shake-to-Open-Ad Feature, Multiple Apps Affected

Apple asked multiple Chinese apps to remove the feature of "Shake to Open", which leads the users to advertisement pages and has led to lots of complaints lately.

Ad Agency BlueFocus Halts Outsourcing Copywriting to Adopt Generative AI

BlueFocus, a well-known Chinese advertising service provider, issued an internal email stating that "The management has decided to indefinitely suspend all outsourcing expenditures related to creative design, proposal writing, copywriting, and short-term employees."

Xiaohongshu Bets on Livestreaming E-commerce to Promote Higher Profit

Xiaohongshu, a Chinese lifestyle-sharing platform, reportedly will upgrade its livestreaming business to an independent department. The site features many reviews and users can post videos and pictures to show off their purchases.

Temu Blazes E-Commerce Trail With Super Bowl Debut, Canada Expansion

E-commerce platform Temu (pronounced tee-moo) made a big splash at this year's Super Bowl with its commercial, "Shop Like a Billionaire."

Pop-up Advertisements in Vehicle Systems Trigger Safety Concerns

Recently, FAW-Volkswagen, Mercedes-Benz and other car companies have trended on Chinese social media because of their pop-up advertisements displayed in their vehicle systems. In fact, Great Wall Motor's HAVAL and NIO car owners have posted a few times about the same problem.

Audi Apologizes and Withdraws Plagiarized Ad Featuring Andy Lau

Content with "Audi Xiaoman (Grain Buds) Advertising Plagiarism" and "Audi and Andy Lau" emerged as trending topics on Weibo on May 21.

Life-sharing Platform Xiaohongshu Launches One-stop Advertising Service Platform

In order to help the brands on its platform reach their target users in a much more efficient and productive way, Xiaohongshu, a life sharing platform in China, launched a one-stop advertising service platform named "Spotlight" on Saturday.

TikTok Launches Contextual Advertising Solution TikTok Pulse

TikTok, a short video app owned by ByteDance, released a new contextual advertising solution called "TikTok Pulse" on Wednesday, which allows marketers to place their brands next to the platform's most engaging content.

TikTok Ad Revenue Sees 300% Compound Annual Growth Rate

ByteDance's short-video platform TikTok saw a compound annual growth rate of 300 percent in advertising revenue. In addition, ByteDance's advertising revenue in China moderated.

Alibaba First, Xiaomi Eighth in Ranking of Chinese Online Advertising Revenue

Beijing-based Zhongguancun Interactive Marketing Lab, together with institutions including PricewaterhouseCoopers (PWC), on Thursday jointly released the 2021 China Internet Advertising Data Report.

TikTok Sets Goal of $12 Billion in Advertising Revenue in 2022

TikTok's advertising revenue in 2021 reached nearly $4 billion. Multiple sources also said that the company's goal for 2022 is to achieve at least triple the growth.

ByteDance Suffers Lackluster Growth of Advertising Business in China

ByteDance's Commercial Products Department held a general meeting on Thursday during which it was suggested that advertising revenue had seen no growth in China over the past six months.

NIO Responds to Claims that Car Navigation Interface Displays Advertisements

A NIO car owner posted on Weibo on Wednesday that there were advertisements on the navigation interface of his car, which practically blocked the screen and could affect safe driving.

2021 Q2 Advertising Revenue of Major Chinese Internet Companies Shows Market Picking Up

Reports show the impact of the Covid pandemic has basically been eliminated and the advertising market is rapidly rebounding.

Bilibili’s Net Loss Reaches 1.12 Billion Yuan, An Increase of 96% YoY

Bilibili announced today its unaudited financial results for the second quarter this year, with its net loss reaching 1.12 billion yuan, compared with 570.9 million yuan in the same period of 2020.

Intel China Faces Backlash after Removing Female Standup Comedian from Marketing Campaign

Intel defended its decision to take down an advertisement featuring Chinese standup comedian Yang Li over the past weekend after Internet users questioning the company’s values and beliefs.

Changsha Milk Tea Brand Faces Backfire from Sexist Advertising

Trending milk tea chain Chayan Yuese (茶颜悦色) has fallen under harsh criticism recently in response to its use of sexist jokes in advertising campaigns.

China’s Leading Medical Supply Firm’s Ad Accused of Sexism

A controversial advertisement for makeup removal wipes went viral this week as it aroused hot debate over claims it rationalizes the devilry of sexual assault.

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