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Beijing-based Zhongguancun Interactive Marketing Lab, together with institutions including PricewaterhouseCoopers (PWC), on Thursday jointly released the 2021 China Internet Advertising Data Report.
A controversial advertisement for makeup removal wipes went viral this week as it aroused hot debate over claims it rationalizes the devilry of sexual assault.
TikTok, a short video app owned by ByteDance, released a new contextual advertising solution called "TikTok Pulse" on Wednesday, which allows marketers to place their brands next to the platform's most engaging content.
A NIO car owner posted on Weibo on Wednesday that there were advertisements on the navigation interface of his car, which practically blocked the screen and could affect safe driving.
Recently, FAW-Volkswagen, Mercedes-Benz and other car companies have trended on Chinese social media because of their pop-up advertisements displayed in their vehicle systems. In fact, Great Wall Motor's HAVAL and NIO car owners have posted a few times about the same problem.
A video creator on Bilibili, with 10.26 million followers, recently revealed his financial challenges on the Chinese video site. This comes after several popular creators announced a pause in updating their channels.
BlueFocus, a well-known Chinese advertising service provider, issued an internal email stating that "The management has decided to indefinitely suspend all outsourcing expenditures related to creative design, proposal writing, copywriting, and short-term employees."
ByteDance's Commercial Products Department held a general meeting on Thursday during which it was suggested that advertising revenue had seen no growth in China over the past six months.
Chinese condiment giant Guiyang Nanming Lao Gan Ma Flavored Food Co., Ltd. said on Tuesday it never had any commercial cooperation with Tencent.
Trending milk tea chain Chayan Yuese (茶颜悦色) has fallen under harsh criticism recently in response to its use of sexist jokes in advertising campaigns.
E-commerce platform Temu (pronounced tee-moo) made a big splash at this year's Super Bowl with its commercial, "Shop Like a Billionaire."