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Blizzard China responds to layoffs: it is part of a global personnel adjustment, and restoring the operation of Blizzard games in China is currently one of the main priorities.
Blizzard Entertainment, a leading game developer and publisher based in California, announced that it will not renew its licensing deal with Chinese game developer Netease. Chinese game company miHoYo was rumored to take over the deal.
Two months after the announcement of a game license termination between NetEase and Blizzard, both parties confirmed that negotiations had failed and they would not renew their contracts.
On November 17, Activision Blizzard suddenly announced that its existing agreement with NetEase will expire on January 23, 2023. Multiple Chinese game developers who are negotiating agency rights with Blizzard Entertainment include Tencent, ByteDance's Nuverse, Perfect World and others.
When a licensing deal between Activision Blizzard and Chinese game firm NetEase expires on January 24, 2023, many popular games such as World of Warcraft and Hearthstone will suspend services in mainland China.
'NetEase won the first instance lawsuit against Blizzard' is not accurate; the case has not entered the substantive trial stage of the first instance, and there are currently no other legal disputes between the two parties.