[{"_1":2,"_89":-5,"_90":-5},"loaderData",{"_3":4,"_6":7},"root",{"_5":-5},"user","routes/tag.$slug",{"_8":9,"_79":80,"_86":28,"_87":62,"_88":63},"posts",[10],{"_11":12,"_13":14,"_15":16,"_17":18,"_19":20,"_21":22,"_23":24,"_25":26,"_27":28,"_29":30,"_31":32,"_33":34,"_35":-5,"_36":37,"_38":39,"_49":50,"_72":73,"_74":75,"_76":77,"_78":32},"documentId","p3z26nh4ewea73jlh2z5y8eq","title","ByteDance’s Entry into Coffee Market, \"ByteCoffee\" Trademark in Process of Registration","slug","bytedances-entry-into-coffee-market-bytecoffee-trademark-in-process-of-registration","excerpt","Beijing Bytedance Technology Co., Ltd. has applied for a number of \"ByteCoffee\" trademarks, which are currently in the process of registration. ","content","\n

Beijing Bytedance Technology Co., Ltd. has applied for a number of \"ByteCoffee\" trademarks, which are currently in the process of registration. The international classification of the trademark \"ByteCoffee\" is \"30 - Convenient Food\" and \"43 - Catering and Accommodation.\"

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In recent years, China’s domestic coffee market has developed rapidly. Data shows that in 2017 and 2018, the growth rate of China's coffee market was 20.2% and 31.1% respectively, far higher than the growth rate of the world's overall coffee consumption.

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With the expansion of the consumer market, an increasing number of coffee brands are favored by capital.

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Coffee Box, Luckin Coffee and Starbucks adjusted their business from e-commerce to offline coffee shops, making the country’s coffee industry increasingly crowded.

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In the future, ByteCoffee, a subsidiary of Bytedance, may intensify the competition.

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Tag: #ByteCoffee

ByteDance’s Entry into Coffee Market, "ByteCoffee" Trademark in Process of Registration