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Eileen Gu, an Olympic champion in freestyle skiing, posted a training video to Chinese social media on December 21. In the video, the US-born Chinese athlete can be seen completing a switch 1260 tail grab, becoming the first female skier to successfully pull off this challenging stunt.
During the Tokyo 2020 Games, China's profit-first self-media industry generated traffic through the sophisticated manipulation of people’s emotions.
“I am too tired to continue. I decided to retire.” This is what Zhang Guowei, a Chinese star high jumper and former world silver-medalist, wrote on Weibo.
Zhang Guowei, one of the most promising high jumpers in the country, made it into media spotlights just two months after his retirement. He now has a more prosperous business to run – his social media.
Now Chinese audiences showed more tolerance, support and encouragement to athletes not only for their victories but also for their personalities.