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Around noon on June 20, Yili Group, a state-owned giant of the dairy industry in China posted an article on its public Wechat account, accusing its competitor Mengniu Dairy of disrupting the sponsorship market for the 2020 Beijing Olympics.
TMELAND, the first virtual social music platform under Tencent Music Entertainment, opened a new metaverse zone for fans on October 24 during the Coca-Cola Fan Festival through WeChat mini programs in China.
Chinese beverage giant Genki Forest plans to launch a sugar-free cola-flavored drink. The new drink has passed final internal tests, and will be put on sale as early as the beginning of August.
Coca-Cola Company and China Mengniu Dairy Company Ltd have signed the first-ever Joint TOP Partnership Agreement.