Around the same time as delegates convened in Egypt for COP27, the world's largest shopping festival "11.11 Global Shopping Festival" also kicked off. While sustainable consumption has long been on the agenda against global warming, challenges still persist.
With the arrival of the "Double 11 Shopping Festival", many Chinese automobile companies, such as Leapmotor, NETA Auto and AITO, have launched preferential policies with values as high as 13,000 yuan ($1,793) for vehicle purchases.
Alibaba features more than 290,000 brands for the 14th edition of its 11.11 Global Shopping Festival. This year, the internet giant has equipped merchants with tools and solutions to grow their brand loyalty membership programs to help them succeed during and beyond 11.11.
