On December 12 this year, postal and express delivery enterprises in the country collected 460 million parcels, an increase of over 20% year-on-year and a new record high.
Compared to the grand scale of the Double 11 shopping festival, Double 12, which took place on Dec. 12, appeared to be more low-key without ubiquitous campaigns and great discounts.
On Dec. 11, Pinduoduo, China’s leading interactive e-commerce platform, partnered with Mango TV, Hunan’s provincial satellite TV, to present a live broadcast of the “Double 12 Super Night Gala.”
According to official website of the State Post Bureau, monitoring data showed that postal enterprises received 243 million packages on December 12, a 38 percent increase from last year.