[{"_1":2,"_89":-5,"_90":-5},"loaderData",{"_3":4,"_6":7},"root",{"_5":-5},"user","routes/tag.$slug",{"_8":9,"_78":79,"_86":81,"_87":61,"_88":62},"posts",[10],{"_11":12,"_13":14,"_15":16,"_17":18,"_19":20,"_21":22,"_23":24,"_25":26,"_27":28,"_29":30,"_31":32,"_33":34,"_35":-5,"_36":37,"_38":39,"_49":50,"_71":72,"_73":74,"_75":76,"_77":32},"documentId","scc09g35za8mc01bkv1mb33r","title","OnePlus 9 Series to Launch on March 23 with “Revamped” Camera System from Hasselblad Tie-up","slug","oneplus-9-series-to-launch-on-march-23-with-revamped-camera-system-from-hasselblad-tie-up","excerpt","OnePlus announced on Monday that its flagship OnePlus 9 series will launch globally on March 23, as well as a three-year partnership with Swedish camera maker Hasselblad to transform the devices’ camera systems.","content","\n

OnePlus announced on Monday that its flagship OnePlus 9 series will launch globally on March 23, as well as a three-year partnership with Swedish camera maker Hasselblad to transform the devices’ camera systems.

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The upcoming OnePlus 9 series, rumored to be the 9 and 9 Pro, will feature a revamped camera system dubbed the Hasselblad Camera for Mobile, the company said, without revealing specifics.

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However, the brand did reveal that the series will have a custom Sony IMX789 sensor as the primary camera, which can also support capture 4K video at 120 fps, or 8K video at 30 fps.

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Promotional materials released on OnePlus’ Instagram and Weibo accounts show reproductions of the Apollo 11 Moon landing shots taken in 1969 using Hasselblad cameras.

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Compared with other handsets from Apple, Google, Samsung and Huawei (which has a partnership with Leica), OnePlus phones have always lagged behind in terms of camera set-ups and image quality.

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“OnePlus has established four image R&D centers around the world,” the Chinese company said on Monday announcing its partnership with Hasselblad.

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“In the next three years, OnePlus will invest 1 billion yuan ($153 million) in creating the ultimate imaging experience. Mobile imaging will be an important part of OnePlus’ product strategy,” it added.

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Starting with software improvements including color tuning and sensor calibration, the two companies have agreed to “co-develop the next generation of smartphone camera systems for future OnePlus flagship devices.”

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\"\" — *A rumored render of a OnePlus 9 Pro prototype with a Hasselblad logo. (Source: Dave2D)*

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The OnePlus 9 series will feature a new color calibration process called Natural Color Calibration developed with Hasselblad that OnePlus says will serve as its color accuracy and calibration standard going forward. It will also add a new Hasselblad Pro mode that will make the device more friendly for professional post-editing.

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Other future areas of development include a 140-degree field-of-view camera and faster selfie camera focus, OnePlus said.

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Rumors of the OnePlus 9 series so far have pointed to a curved 1440p 120Hz display, 45W fast charging as well as a Qualcomm Snapdragon 888 chip and support for 5G.

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Known tipster Max Jambor and tech YouTuber Dave2D have both shared renders of what appeared to be a OnePlus 9 Pro prototype with a Hasselblad logo on the back of the device.

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Tag: #Hasselblad

OnePlus 9 Series to Launch on March 23 with “Revamped” Camera System from Hasselblad Tie-up