heytea Archives - Page 6 of 6

Now That Luckin Is Out of the Game, Who Else Is Trying To Be The ‘Starbucks of China’?

If Luckin is not the “Starbucks of China”, the question arises as to who is or has the potential to be?

China VC Weekly: HeyTea’s Rumored RMB 16B Valuation and Big Week for Enterprise Service Providers

AI, Big Data, Telematics and Logistics services caught investors’ attention and raised significant funds, hinting at a bright future for such services in the digitizing world.

Cheese Tea Brand HeyTea Rumored to Have Raised New Funds at a Valuation of RMB 16B

Cheese tea chain HeyTea is rumored to have completed a new round of financing led by Hillhouse Capital and Coatue with its post-investment valuation possibly exceeding 16 billion yuan.

Starbucks’ Real Rival in China is not Luckin Coffee, It’s Bubble Tea

It seems like any person at least moderately familiar with China would know that it’s a realm of tea.

How did Durex Fail its Cooperative Promotional Campaign with HeyTea the Tea Brand?

Well, it is tough. China is a country that is not that open to sex. We tend to avoid using direct terms to refer to sexual activities in public, especially when it comes to advertisements.

Chinese Street Culture in Fashion Brand Business

Abstract: For Chinese fashion brands and young people, it takes more time to develop from business to hip-hop and street culture driven by strong culture. Causeway Bay in Hong Kong, Brooklyn in New York and Harajuku in Tokyo are all local landmarks, birthing fashion brand business worth billions of dollars. In China, there is place […]

3-Hour-Line To Get Chinese Tea: Insanely Popular, or Marketing Stunt?

At 10:30am on August 12th, it was just around half an hour later than Heytea opened its shop in Joy City in Chaoyang District, Beijing. Customers queued a line dozens of 50 to 60 meters long in this Internet popular tea store, totally blocking the door of a neighboring Starbucks. Heavy rain fell on and […]

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