11 Lessons American Companies Can Learn From Chinese Brands
Chinese markets are thriving and there is no denying in that! The communist-turned-capitalist country has been thriving by all leaps and bounds; it now houses s...
12/8/20188 min read
Tag: #influencers
Showing 12 of 16 posts with this tag
Chinese Livestreaming Superstar Viya Apologizes for Pushing Fake Supreme Brand Product
Chinese influencer Viya has issued a public apology for selling a product from a counterfeit Supreme brand, marking the latest false advertising dispute in China’s highly profitable livestreaming industry.
5/31/20214 min read
Xiaohongshu, Source of Lifestyle Inspiration for Chinese Youth, Is Walking Fine Line between Commercial Success and Sense of Community
As one of China's fastest-growing social shopping platforms, Xiaohongshu is trying to develop a sustainable business model which realizes genuine profits while maintaining the authenticity of its content as well as users’ desire to engage and share.
12/30/202110 min read
In China, You Can Go to College to Become a Social Media Influencer
From China's e-commerce hub Hangzhou, to the inland agricultural base of Henan Province, and even in far-off Tibet, vocational colleges across China are training young people to become professional influencers.
1/11/202211 min read
Chinese Influencer Startup Ruhnn Went Listed on NASDAQ
On Apr. 3, Ruhnn, an Alibaba-backed Chinese influencer startup went listed on NASDAQ, with a ticker symbol of “RUHN” and issuing price of $12.5. The total financing is expected to reach $1,250 million.
How Chinese Farmers Hopped Onto Kuaishou's Bandwagon and Mined Gold
With a seamless integration of e-commerce into social media, including video sharing and live-streaming, sellers on Kuaishou are able to bring down-to-earth content and goods to its users. That's what the so-called “老铁经济,” or “homie economy,” is all about.
Kuaishou Incentivizes User Collaboration with 60 Billion Network Traffic
On May 9th, Kuaishou upgraded its "Chuanliu Plan" and will allocate at least 60 billion network traffic throughout the year to incentivize collaboration between merchants and influencers.
ByteDance Puts Money Behind Influencer Li Ziqi, Marching into New Consumption Field
Chinese tech giant ByteDance took up a 1.48% stakein Weinian Brand Management Co, Ltd, the agency responsible for one of the most popular influencers in Chinaw, Li Ziqi.
7/5/20213 min read
What does the 2020 Bilibili Influencers Report Say About China’s Millennials?
China’s leading video streaming platform Bilibili released its 2020 Bilibili Influencers Report (in Chinese) this week to highlight the significant growth the influencers brought to the platform in the past year.
1/22/20213 min read
Chinese Influencer Li Ziqi Reaches Settlement With Partner Firm
Prominent Chinese video-based influencer Li Ziqi reached a court settlement on December 27 with her multi-channel network (MCN) partner company, Weinian Brand Management Co., Ltd., although both parties refrained from providing further details.
12/27/20223 min read
Being An Influencer Is A Full Time Job For China's Millennials
And more than that.
Bilibili Uploader He Tongxue's Self-made AirDesk Video Goes Viral, Driving Loctek Shares Soar by 14%
Chinese live-streaming platform Bilibili's uploader He Tongxue released a video featuring his self-made AirDesk on Monday. Up to now, the broadcast volume for the video has sent Loctek shares soaring by 14%.
10/18/20213 min read