influencers Archives

Li Ziqi Officially Returns, Releasing Video After A 3-Year Hiatus

Chinese social media influencer Li Ziqi officially returns, releasing 3 videos within 24 hours of her return.

Chinese Influencer Li Ziqi Returns After Two Years

Chinese social media influencer Li Ziqi, who had been on hiatus for two years, made a brief appearance on Saturday Evening.

Kuaishou Incentivizes User Collaboration with 60 Billion Network Traffic

On May 9th, Kuaishou upgraded its "Chuanliu Plan" and will allocate at least 60 billion network traffic throughout the year to incentivize collaboration between merchants and influencers.

Chinese Vlogger Li Ziqi to Return, Cooperation with Partner Firm to Continue

After 531 days of not uploading any new videos, Li Ziqi, a prominent Chinese vlogger, will return to broadcasting in the near future and will continue to cooperate with her multi-channel network (MCN) partner company in the future.

Chinese Influencer Li Ziqi Reaches Settlement With Partner Firm

Prominent Chinese video-based influencer Li Ziqi reached a court settlement on December 27 with her multi-channel network (MCN) partner company, Weinian Brand Management Co., Ltd., although both parties refrained from providing further details.

Meituan Launches Livestreaming Assistant App

Major Chinese e-commerce platform Meituan has recently launched a product called "Meituan Livestreaming Assistant," a free tool intended for online merchants and internet influencers.

In China, You Can Go to College to Become a Social Media Influencer

From China's e-commerce hub Hangzhou, to the inland agricultural base of Henan Province, and even in far-off Tibet, vocational colleges across China are training young people to become professional influencers.

Xiaohongshu, Source of Lifestyle Inspiration for Chinese Youth, Is Walking Fine Line between Commercial Success and Sense of Community

As one of China's fastest-growing social shopping platforms, Xiaohongshu is trying to develop a sustainable business model which realizes genuine profits while maintaining the authenticity of its content as well as users’ desire to engage and share.

Bilibili Uploader He Tongxue’s Self-made AirDesk Video Goes Viral, Driving Loctek Shares Soar by 14%

Chinese live-streaming platform Bilibili's uploader He Tongxue released a video featuring his self-made AirDesk on Monday. Up to now, the broadcast volume for the video has sent Loctek shares soaring by 14%.

ByteDance Puts Money Behind Influencer Li Ziqi, Marching into New Consumption Field

Chinese tech giant ByteDance took up a 1.48% stakein Weinian Brand Management Co, Ltd, the agency responsible for one of the most popular influencers in Chinaw, Li Ziqi.

Chinese Livestreaming Superstar Viya Apologizes for Pushing Fake Supreme Brand Product

Chinese influencer Viya has issued a public apology for selling a product from a counterfeit Supreme brand, marking the latest false advertising dispute in China’s highly profitable livestreaming industry.

What does the 2020 Bilibili Influencers Report Say About China’s Millennials?

China’s leading video streaming platform Bilibili released its 2020 Bilibili Influencers Report (in Chinese) this week to highlight the significant growth the influencers brought to the platform in the past year.

How Chinese Farmers Hopped Onto Kuaishou’s Bandwagon and Mined Gold

With a seamless integration of e-commerce into social media, including video sharing and live-streaming, sellers on Kuaishou are able to bring down-to-earth content and goods to its users. That's what the so-called “老铁经济,” or “homie economy,” is all about.