With a seamless integration of e-commerce into social media, including video sharing and live-streaming, sellers on Kuaishou are able to bring down-to-earth content and goods to its users. That’s what the so-called “老铁经济,” or “homie economy,” is all about.
And more than that.
On Apr. 3, Ruhnn, an Alibaba-backed Chinese influencer startup went listed on NASDAQ, with a ticker symbol of “RUHN” and issuing price of $12.5. The total financing is expected to reach $1,250 million.