Isabel Ge Mahe Archives

Mysterious Woman in Charge of Apple Greater China

During the first half of 2017, Apple faced a series of problems in the Chinese market including declining revenue and market share. Isabel Ge Mahe was appointed the first ever Vice President and Managing Director of Apple Greater China during this time.

Apple will build the second data center in China

Apple will build the second data center in China, located in Ulanchap, Inner Mongolia. The new data center has been named as iCloud Northern Data Center. As the host, Bu Xiaolin, Deputy Director and Chairman of Inner Mongolia Autonomous Region met with Isabel Ge Mahe (Ge Yue), Apple’s Vice President and Managing Director of Greater […]

Isabel Ge Mahe Named Apple’s Managing Director of Greater China

Apple today announced that Isabel Ge Mahe, vice president of Wireless Technologies, has been named vice president and managing director of Greater China, reporting to CEO Tim Cook and COO Jeff Williams. In this newly created role, Isabel will provide leadership and coordination across Apple’s China-based team. “Apple is strongly committed to invest and grow […]

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