As of July 2022, Kaola, a cross-border e-commerce platform acquired by Alibaba nearly three years ago, has shrunk from more than 400 people in 2021 to less than 20 people.
On Wednesday, Alvin Liu, President of Tmall Supermarket and the Import and Export Business Unit, issued an internal letter saying that the business group has been upgraded to a business to customer ('B2C') retail business group.
