TagKuaishou

2017 was a great year for short video apps in China. Domestic competition was fierce, it became a Red Ocean for investors, and the Chinese market became too saturated, companies gradually turned to overseas emerging markets trying to replicate miracles under the Blue Ocean strategy.

In April 2017, we wrote a post about mic-shouting in which mentioned Kuaishou, a video app where this singing/rapping style initially flourished. The writing experience taught us two things: we were incapable of appreciating mic-shouting as an art form, and we were trapped, deeply yet subconsciously, in a prejudice bubble. Eleven months later, Yan and I still have Kuaishou…