Starting in mid-March 2023, 361° was the first to release its full-year performance for 2022, with revenue of RMB 6.96 billion (about $1 billion), continuing to break historical revenue records and increasing by 17.3% year-on-year.
Li-Ning, a Chinese sports brand that has always claimed to have stuck to consumer-focused core values, has recently caused controversy over some products that are similar to Japanese military uniforms. The resulting backlash caused the company's share price to plummet.
