Evergrande EV Aims to Enter Mass Production Stage in 2022
China Evergrande says that the company plans to begin mass production of its fully electric vehicles as early as 2022.
4/2/20212 min read
Tag: #marketing strategy
Showing 4 of 4 posts with this tag
Bubble Tea Brand MXBC Goes Viral 24 Years After Creation – What's In the Recipe?
Waves of livestreamers and vloggers have picked up their cameras and made their way to everyone's new favorite filming spot – MXBC stores located all over the streets of Chinese cities – to take part in a frenzy created by the bubble tea brand's new theme song.
6/25/20215 min read
Online Car-hailing Platform T3 Go Targets Increase in Market Share
As T3 Go, an online car-hailing platform in China, celebrated its third anniversary, CEO Cui Dayong released a letter on Friday announcing the company's goals for the next three years.
4/22/20223 min read
Not a Fail: A Pivot in Localization Strategy is Behind McDonald’s Chinese Burger and KFC’s Hot-dry Noodles
Customers in China craving a Big Mac at McDonald’s today might have to do a double take at the menu to make sure they’re at the right place.
2/18/202110 min read