Alibaba Group, the Chinese e-commerce giant, announced on August 16 the addition of luxury jeweler Tiffany & Co. to its Luxury Pavilion on the Tmall shopping platform.
Taobao, Alibaba‘s e-commerce subsidiary, will launch a brand new product this year called Taobao Buy (Taobao Maia). It is incorporated with mixed reality (MR) technology to bring consumers a futuristic shopping experience.