Chinese-American NBA player and recently crowned NBA champion Jeremy Lin has signed a partnership with Fujian-based Xtep International Holdings to be their brand ambassador as the firm enters the basketball gear and apparel space.
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NBA champion player Jeremy Lin is facing significant struggles in signing with NBA teams this off-season.
China’s tech giant Tencent renewed its partnership with the National Basketball Association (NBA) to provide Chinese basketball fans with services such as live-streams, on-demand videos and short videos until 2025.
Leaving the NBA at the age of 32, very few people saw the possibility of Stephon Marbury picking up his games in another country’s professional league.
At Parc Des Princes, the Chinese women’s soccer team celebrated its first victory in this year’s FIFA Women’s World Cup, with striker Li Feng scoring the only goal. The last match between the two teams was in Rio Olympic Games three years ago, which ended with a 2:0.
Joining the Toronto Raptors this season is veteran point guard Jeremy Lin, who is having another high point in his NBA career.
On March 7th, NBA China and Alibaba Group announced today that an expansion of their partnership will bring content from the NBA to Alibaba’s platforms for the first time, as well as including an enhanced online shopping experience for consumers in China.
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