Spring Festival Marketing: Win or Lose, There is no Middle Ground
Try to be inclusive, loving without being cheesy.
2/4/20195 min read
Tag: #NBA
Showing 12 of 25 posts with this tag
Tencent Renews Partnership With NBA Until 2025
China's tech giant Tencent renewed its partnership with the National Basketball Association (NBA) to provide Chinese basketball fans with services such as live-streams, on-demand videos and short videos until 2025.
NBRPA and ARIA Exchange Enter Multi-year Licensing Agreement
The National Basketball Retired Players Association (NBRPA) announced on June 22 a groundbreaking group licensing deal with ARIA Exchange.
China’s CCTV Airs Game 5 of NBA Finals
China's national central television CCTV announced on Oct. 9 that the TV program planned to televise Game 5 of the NBA Finals live to viewers in China. This was the first NBA game broadcast on the state-owned television in more than a year.
The NBA Playoffs Court Blind Box Releases on Topnod
On April 10th, Topnod, the digital collectibles issuance platform under Ant Group, launched the first variable digital collectible "NBA Playoffs Court Blind Box".
4/11/20232 min read
NBA’s China Business Under Threat Following a Sensitive Tweet
It has been a hectic few days for the NBA as the league has become embroiled in controversy with China.
ByteDance and NBA Partner up to Deliver Customized NBA Content Worldwide
ByteDance, a Chinese Internet company operating a range of content platforms, and The National Basketball Association (NBA) announced a multi-year global partne...
Chinese Fans Celebrate as Daryl Morey Resigns from Houston Rockets, but is this Going to Solve NBA’s Issues in China?
Houston Rockets general manager Daryl Morey officially resigned from his position last Thursday, ending his 13 years as the top executive for the NBA team in Houston.
10/19/20207 min read
Jeremy Lin on His Bid to Return to NBA: “I felt like I needed to put my heart on the line”
Former NBA Champion Jeremy Lin announced earlier that he will not return to China in the upcoming season and will bid for an opportunity to return to the NBA.
10/11/20204 min read
Jeremy Lin Is Making History In The NBA Finals, But There Is Still A Long Way To Go
Joining the Toronto Raptors this season is veteran point guard Jeremy Lin, who is having another high point in his NBA career.
Jeremy Lin Signs with Xtep as Brand Spokesman
Chinese-American NBA player and recently crowned NBA champion Jeremy Lin has signed a partnership with Fujian-based Xtep International Holdings to be their brand ambassador as the firm enters the basketball gear and apparel space.
8/9/20192 min read
Former NBA Champion Jeremy Lin Departs from NBA, Joining Beijing Ducks
After a rather disappointing off-season, former NBA Champion player Jeremy Lin decided to sign with the Beijing Ducks of the Chinese Basketball Association, and will be playing for the team in the upcoming season in China.
8/28/20195 min read