Netease Archives - Page 9 of 9

China’s Pop-up shop has become brand marketing’s new favorite

On April 28th, a pop-up shop called Orz Cha which only opened for four days debuted in Shanghai. Because of its ultimate “demotivation” culture, it matches daily sadness white-collar workers. Pop-up shop triggered a long queues at the scene and numerous sharing in moments of WeChat. Pop-up shop has no intention to open for long […]

Netease will M&A Overseas Game Company on a Large Scale

Perhaps to reverse Netease founder William Ding’s “stingy” image? Netease decided to change its conservative attitude in investments and M&A – in a recent report from Bloomberg, Wang Yi, the Vice President of Netease Game, said: Netease Game is recruiting talents globally, and meanwhile also exploring investments and M&A of foreign studios. It is hoped […]

Apple Gives 50% Discounts, Leads Biggest Apple Pay Promotion since China Entry

On July 13, Apple’s official Chinese website announced its summer promotion, which will see users get as much as 50% off purchases and 50 times points at participating vendors in its biggest campaign since entry to the country. Overall, 29 retailers are participating including Starbucks, Burger King, Wagas, Häagen-Dazs, Lawson and Gap, with some e-commerce […]

NetEase Youdao Aims to Make Traditional Translation Market More Internet-oriented

Machines cannot take away translators’ job completely, but it plays its role in providing translation service by “matching” the right words. How big is translation market? Zhou Feng, CEO of NetEase Youdao （网易有道）, estimated it is a 40-billion RMB market. According to the 2016 China’s Language Service Industry Development Report, the value that China’s language […]

Everything about China's Innovation