[{"_1":2,"_86":-5,"_87":-5},"loaderData",{"_3":4,"_6":7},"root",{"_5":-5},"user","routes/tag.$slug",{"_8":9,"_75":76,"_83":78,"_84":66,"_85":67},"posts",[10],{"_11":12,"_13":14,"_15":16,"_17":18,"_19":20,"_21":22,"_23":24,"_25":26,"_27":28,"_29":30,"_31":32,"_33":-5,"_34":35,"_36":37,"_47":48,"_68":69,"_70":71,"_72":73,"_74":32},"documentId","kr09p83zkg7zp5nvs13qxu2n","title","Vivo to Launch APEX 2019 with New Brand Image","slug","vivo-to-launch-apex-2019-with-new-brand-image","excerpt","One year after Vivo released the innovative bezel-less APEX, the company upgraded it to the APEX 2019, as Vivo's weibo post suggests on Jan. 18. ","content","\n

One year after Vivo released the innovative bezel-less APEX, the company upgraded it to the APEX 2019, as Vivo's weibo post suggests on Jan. 18.

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“We will use the power of technology to wake up a minimalistic future,” posted Vivo.

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The new phone will walk out of the mist on Jan.24.

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Official concept pictures show a twisted waterdrop and a ripple on a round-edged phone, which imply what Vivo goes for in APEX 2019 — simple and natural. No buttons or bezels can be found on it.

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Analysts guess that it implicates APEX will adopt new materials, such as curved glass and liquid metals, to achieve a curved smooth surface design.

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$\"vivo's$

vivo's new logo (Source: vivo)

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Vivo also updated its brand image today by changing the font type and color. Danish and Chinese designers helped create the English and Chinese version of “Vivo type” to build a clean and fashionable style. The “Vivo blue”, now more saturate and bright, represents Vivo users being young, energetic, independent and smart.

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\"new — new color of vivo's logo (Source: vivo)

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“How to transfer the concept of technology and fashion into the design of font type, a visual language, is the main challenge,” said the Chinese font designer.

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Tag: #NEX

Vivo to Launch APEX 2019 with New Brand Image