On the evening of May 13, Xiaomi co-founder and CEO Lei Jun released an internal letter announcing the establishment of an independent camera department to strengthen R&D for smartphone cameras. Lei emphasized that camera functions have become a decisive factor for smartphone purchases among many consumers.
On May 1, OPPO’s e-commerce only sub-brand, Realme, announced a strategic partnership with Amazon India for the exclusive launch of its first product, the Realme 1. This mobile device targeting the Indian youth market will launch on May 15 on India’s largest online market place.
How many Mi fans and Huawei fans are there in India? These are anyone’s guess. We can see through reports, however, that the competitiveness of Chinese brands in the Indian smartphone market is escalating, regardless of the price range. Chinese brands like Xiaomi, Huawei, Honor are changing the consumption mindset of Indians.
On the morning of April 4th, OPPO announced the official establishment of the OPPO Research Institute, with its headquarter in Shenzhen and other six other branches in different cities.
China’s smartphone manufacturers Huawei, OPPO and Xiaomi recently launched their 2018 cost-effective flagship smartphones to compete in the world’s high-end smartphone market. Currently, Samsung and Apple occupy more than 60 percent of the high-end smartphone market.
On March 31, OPPO released the R15 series smartphone onto the market.
At a media communication conference on March 19, OPPO officially showcased its first new product for 2018, the R15. It also shared the company’s development plan for this year.
On Feb. 18, huanqiu.com and the Global Public Opinion Survey Center launched an online survey on domestic brand preferences to understand the Chinese consumer’s perception of domestic brands.
On March 17, OPPO announced that OPPO and Zhejiang Satellite TV will jointly hold the OPPO R15 series release ceremony at 8 p.m. on March 31.
In the first half of this year, Chinese markets will see a wave of full-screen mobile phones with the notch design. Major Chinese mobile phone manufacturers, including Huawei, OPPO and Vivo have all shifted from last year’s 18:9 full-screen phones to this year’s full-screen mobile phones with notch, and ultimately to real full-screen mobile phones.