The New Miracle Cure in Town: Behind the Hype for Pien Tze Huang

The sun is scorching every corner of China with summer heat at the moment, yet a Traditional Chinese Medicine (TCM) product called Pien Tze Huang (PTH) has sparked even more heated discussion across Chinese media. Sold at 590 yuan (about $90) for just one 3-gram pill, with customers craving more, PTH is the unabashed hottest star in the Chinese pharmaceutical market for the first half of this year. In this piece we zoom in on the tiny magic pill to find out what power is contained therein and what is behind the frenzy.