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Luo Min, the founder and CEO of Chinese tech firm Qudian, changed his Douyin account name on August 2 to "Qudian Precooked Dishes." Moreover, all videos related to Luo Min on the account were deleted.
Luo Min, the founder and CEO of Qudian, a technology platform empowering the online consumer finance experience in China, said on July 18 that the company has begun to focus on ready-to-cook meals, and is winding down its financial credit business.
After announcing its high-profile entry into the field of pre-cooked dishes in March, consumer-oriented Chinese technology company Qudian announced on September 6 that it would cut back investment in the project.