Chinese Street Culture in Fashion Brand Business

Abstract: For Chinese fashion brands and young people, it takes more time to develop from business to hip-hop and street culture driven by strong culture. Causeway Bay in Hong Kong, Brooklyn in New York and Harajuku in Tokyo are all local landmarks, birthing fashion brand business worth billions of dollars. In China, there is place…

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Freestylers on Rap of China Go Viral

Rap Battles! Young folks showing others how it’s done If you’re looking for how freestyling is done, your best bet is by watching the TV series, the Rap of China. The iQiyi produced network variety show not only went viral on WeChat and Weibo, it even became the new hot topic among those in the…

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