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According to data recently released by Xiaohongshu, a lifestyle sharing platform, since the Winter Olympics started in January, the number of posts on the platform containing the keyword "skiing" has increased by 232% year-on-year.
Gu and Su represent the group of athletes atypical to China's Olympic teams – those scouted by amateurs and clubs, as opposed to the ones selected and trained from a young age within the state-sponsored sports system.
When Ailing Eileen Gu landed her first-ever official attempt at a four-and-a-half-rotation trick and thereby won the gold medal, related hashtags were soon among the top trends.
International online travel services platform Trip.com on Monday released a report regarding domestic Chinese tourism during the recent Spring Festival holiday period.
As the 2022 Beijing Winter Olympics and Paralympics (Beijing 2022) are approaching, skiing has become one of the top buzzwords that has swept along almost every social media platform in China.
The ski industry boom is real in China, but skiing is not always as glamorous as represented on social media. A significant proportion of China's skiers had their hands-on experience in semi-professional resorts often located in the outskirts of China's third-tier cities.
Chinese-American skiing phenom Eileen Gu picked up the first Olympic medal of her promising young career on Tuesday morning after narrowly finishing in the top spot at the women’s freeski big air finals.
At a press conference held by the Ministry of Commerce on Thursday, the spokesman introduced the current consumption numbers and highlighted the sales of the online Lunar New Year's Shopping Festival in 2022.