[{"_1":2,"_78":-5,"_79":-5},"loaderData",{"_3":4,"_6":7},"root",{"_5":-5},"user","routes/tag.$slug",{"_8":9,"_67":68,"_75":70,"_76":58,"_77":59},"posts",[10],{"_11":12,"_13":14,"_15":16,"_17":18,"_19":20,"_21":22,"_23":24,"_25":26,"_27":28,"_29":30,"_31":32,"_33":34,"_35":-5,"_36":37,"_38":39,"_49":50,"_60":61,"_62":63,"_64":65,"_66":32},"documentId","ttyt52usc86u4derj2bdr1tt","title","Snap To Launch WeChat Mini-Program Analog ‘Minis’","slug","snap-to-launch-wechat-mini-program-analog-minis","excerpt","Snap Inc, the company behind popular social media app SnapChat is to launch a new function inside of the app’s chat section, Snap Minis.","content","\n

Snap Inc, the company behind popular social media app SnapChat is to launch a new function inside of the app’s chat section. Snap Minis are lightweight third-party programs that live inside the app’s chat section, which users can quickly pull up alongside friends without having to deal with switching apps. The function resembles WeChat’s mini program, a function that became wildly popular in China to pay bills, buy food and gather information.

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Minis live alongside games inside a keyboard tab on the user’s chat screen. When a user taps one of them, the Mini goes full-screen and a user can complete a task like ordering movie tickets, comparing class schedules, studying a flashcard deck or going through a guided meditation. Like Snap Games, Snapchat’s mini programs are built on HTML5 and can be quickly called up without users waiting for a download to finish.

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Seven minis will be launched first. They include an app to coordinate your schedule at the next Coachella music festival; a mini version of Headspace to meditate and send encouraging messages to friends; Movie Tickets by Atom for choosing showtimes, picking seats, and buying tickets; and Tembo, which lets students create flash card decks for studying.

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Snap CEO Evan Spiegel said in an interview with The Verge that Minis would help the company extend its reach to include e-commerce, with more social shopping experiences that let friends browse together.

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Tag: #Snapchat

Snap To Launch WeChat Mini-Program Analog ‘Minis’